Amazon Key has today been announced as the headline sponsor of the Barking BikeFest next month which will feature the only London leg of the Tour Series cycling race which is televised on ITV4.

Amazon Key provides safe, secure and convenient deliveries to customers enhancing the Amazon delivery experience for staff and residents of apartment buildings.

It is a further commitment to the borough by Amazon which opened a new delivery station in Barking in November last year, serving customers based in the Barking area. The delivery station has created more than 50 permanent jobs, in addition to hundreds of driver opportunities for Amazon Logistics’ delivery service partners and Amazon Flex delivery partners.

Amazon Key will join Weston Homes, Countryside and L&Q, Willmott Dixon, and the Project Centre as sponsors of the event.  

Pat Hayes, Managing Director of Be First, Barking and Dagenham Council’s regeneration arm, said: “It’s absolutely fantastic that Amazon Key has decided to sponsor the Barking BikeFest and shows their commitment to Barking and Dagenham.   

“The Barking BikeFest will be a unique event which will celebrate cycling and sustainability and will for the first time give prominence to women’s cycling with the presentation of Mary Wollstonecraft Cup to the winner in honour of the pioneering feminist who once lived in the borough. I am sure it will be a great day out for east Londoners in what will hopefully be a glorious Spring day.”

Mick Bennett, Tour Series race director, said: “We’re super excited that Barking and Dagenham will be hosting the London leg of the Tour Series. The historic Barking Abbey will provide an amazing backdrop to the Tour Series for the thousands of visitors and cycling fans that we expect on the day.  We commend the commitment of Be First, the council and their sponsors to create a whole celebration of cycling, healthy living and green travel to complement the Tour Series – it’s bold, ambitious and far sighted.”

Winners of the women’s race will receive the Mary Wollstonecraft Cup after the pioneering feminist who once lived in the borough.   

The Barking BikeFest will run from 11am to 9pm around the historic Abbey Green on Saturday 21 May
and will also include:   

• Community BikeFest –participation events on the race-course for local people  
• The Green Village – community fun and entertainment on Abbey Green  
• Electric Avenue – showcasing green travel technology 

Further details are available from